MarketingVox: CMO Ad Budgets Shrink, $$ Shifts to Digital
From MarketingVox: Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts. Roughly the same percentage (63 percent) of the 175 CMOs and marketing execs […]