Challenge The Kite Store is the U.S. branch of the first company in Europe to sell kites online beginning in 1995. Starting in July of 2007, the company sought to dramatically increase its online presence in America via improved organic search engine placement. Solution To increase positioning for keyword phrases that encompass the wide range […]
Challenge The Hermitage Hotel, a five-star property in Nashville, was interested in driving more qualified traffic to their website by promoting special monthly offers. Solution Using a conversion-based Pay-Per-Click campaign, we focused on the monthly hotel promotions as well as highlighting the upscale hotel property and amenities. Results Increased online brand awareness Improved website leads […]