Case Study: The Kite Store

Challenge

The Kite Store is the U.S. branch of the first company in Europe to sell kites online beginning in 1995. Starting in July of 2007, the company sought to dramatically increase its online presence in America via improved organic search engine placement.

Solution

To increase positioning for keyword phrases that encompass the wide range of kites and aerial toys sold, CloudBurst Consulting seeded these terms throughout the appropriate product pages in content and meta data. Initial organic program ran from July 2007 – April 2008

Results

  • Improved visibility on Google, Yahoo and MSN search engines
  • Traffic from Google alone increased over 165%
  • Revenue from organic traffic increased 626%