Google made an announcement last week that they are now able to (mostly) read text in PDF files.  What does this mean, you ask?  Google already indexes PDF files!  Yes, but before they had to be PDF versions of  files that were digital to begin with (like Word documents).  Now, however, any document that’s been [...]

Google claims to have made progress with their algorithm’s ability to crawl, understand and index web pages with dynamic URLs.  In the past Google, and most search engines, have had difficulty crawling and indexing pages on the Web with dynamic URLs so the recommendation from an SEO standpoint has long been to use what’s called [...]

A couple of days ago Adobe officially announced that they had created a way for Google and Yahoo (sorry, Microsoft) to read all of the content inside Flash animations on the Web.  Is this really the end of SEO people nagging everyone to avoid Flash or at the least relegate it to only graphics?
Unfortunately it’s [...]

As the use of the r word becomes increasingly prevalent in media reports about the domestic economy, the recently released state of the market survey report from SEMPO, the Search Engine Marketing Professional Organization, reveals that search engine advertisers value increasingly sophisticated targeting tactics.
The report reveals that four out of every five respondents are willing to [...]

Over on Search Engine Land, one of my favorite places to keep up with all things search marketing, they received confirmation earlier this month from a Google employee that they have indeed made a significant update to their algorithm. Although we’re seeing reports of all kinds of different changes to listings on Google (SERP [...]