Search Engine Optimization (SEO) Targeting North American Market
Search engine optimization (SEO) is focused on improving the chances for a website to show up higher in the “organic” or natural results on search engines. SEO is the process of modifying your website’s content, navigation and website coding to be friendlier to search engines. Search engine spiders can’t navigate through certain coding, they can’t read images and they can’t understand the relevancy of your site if the copy isn’t seeded with good keyword phrases. All these issues, and more, affect your website’s ability to obtain good visibility and more qualified traffic.
With a full-service, 12-month SEO campaign you receive:
- On-going review, testing and analysis including recommendations and implementation
- Keyword positioning evaluation across major search engines
- Monthly website analysis and reporting
- SEO Copywriting and Copy editing
- Conversion analysis and recommendations
Because the Internet reaches across all geographical boundaries, it is important that SEO optimization tactics be focused on your specific target market in order to attract those potential prospects making the query through one of the major search engines.
What’s the difference between SEO targeting the North American market versus International SEO?
Two words: Visitors and Spiders.
If your target market is in North America, your focus needs to be on Google.com, Yahoo.com and MSN.com. It is necessary to assure that when these search engines make significant changes to the way they deliver search results that your site is optimized.
If some of your target market resides outside the United States and speaks a foreign language, it is critical that your website be found on foreign search engines.
If you are interested in improving your website’s presence on the major search engines, please contact us.