Conversion and usability testing are essential components of any online marketing strategy to ensure that the deliverables meet the expectations of the people who you want to reach. Usability testing and conversion testing provide valuable insight into the needs, desires, and buying habits of your target customer so that you can turn website traffic into sales.
CloudBurst Consulting begins the conversion testing and usability testing process by discovering what your customers, clients, members or users care about. What motivates them to come to your website or to click on your ad? What do they need to achieve? What words or phrases do they use in a search engine to find your category of product or service?
By listening to feedback provided by your customers, we can truly understand their motivations and create solutions that meet their needs as well as your commercial objectives.
The five primary conversion and usability testing techniques that we use are:
- Observed User Testing
- Eye Tracking Analytics
- A/B and Multivariate Testing
- E-Commerce Consulting
- Accessibility Audits