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Cloudburst Consulting - The Weather Vane Newsletter
Oberved Conditions
May 2008 Are your online marketing strategies recession proof?

"Easy Come ... Easy Go"

It is a simple fact that visitors will leave your website - but do you know why? When was the last time you actually tested your website's performance? Ask yourself the following three questions:

1. How are visitors getting to your website?

Do you know where they are coming from? Without analyzing average time spent on your site and bounce rates from your different traffic sources, you won't know what sources you should be spending most of your money on.

Do you know where your visitors are going on your website? Path analysis is a process of determining the sequence of pages visited prior to some desired event and a great way to finding out how your visitors are - or are not - moving through your site.

A/B testing is an excellent way in which to test different versions of entry pages on your website such as a landing page or the home page in determining the best copy, graphics, colors, or layout that will easily guide your visitors to reach their desired goal. Valid testing equals greater ROI!

2. Where are visitors leaving your site - and why?

No visitor stays forever - but have you looked at your exit and bounce rates to determine which web pages might not be performing up to the expectations of visitors? The analysis of specific exit data is extremely important in order to uncover how best to convert more visitors.

3. Have you reviewed the conversion points on your website?

If you've analyzed the issues regarding the website's entry and exit pages, but consumers still aren't making it to conversion points, now what? Are visitors leaving in the check out process or a registration page? Once again, A/B testing is the best way to test various layouts and calls-to-action on critical pages.

Don't rely on "guessing" to improve website performance. Keeping a close eye on your website metrics and continue to test critical web pages!

April Contest Winner
Weather Watch

How effective is your website?

Do you know the marketing effectiveness of your website? Do you know if your company has an extensive web presence outside of your own website? And, what about competitive intelligence - how does your site stack up in Traffic Rank, Inbound Links, etc. with your competition?

Send us your website address along with two competitor's website addresses and you might be the WINNER of this interesting report in our May Newsletter drawing.

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Silver Lining

REASONS TO USE ONLINE VIDEOS IN YOUR MARKETING STRATEGY

A major report shows how many online video viewers have contributed its viral and social nature. More than half of online video viewers (57%) share links to the video they find with others, and three in four (75%) say they receive links to watch video that others have sent to them. Source: Pew Internet

1. Search engines can pick up the video to include in search results

2. Video is very viral

3. Distribution potential is huge because people are watching videos

4. Video content has the potential to drive news which can promote your brand

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In order to assess some of these critical components there are a variety of services that can help evaluate and determine potential issues:
 

CLOUDBURST CONSULTING
52 RILEY ROAD #401, CELEBRATION FL 34747
T: (407) 557-2380 | C: (407) 666-7887 | E: INFO@CLOUDBURSTCONSULTING.COM

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