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Accountability is a critical driver when economic conditions start to weaken – and the good news is when companies look to their marketing programs that are providing the best return, online marketing initiatives such as organic, pay-per-click, optimized press release campaigns and more, can be tracked down to specific customer actions, such as phone calls, emails and other conversions! Interesting that the latest trends indicate marketers are being held accountable for the ROI on the marketing investments, however, at the same time, companies are not cutting marketing budgets. Based on the perspectives shared by executives and marketing managers across a broad range of industries, sectors, companies and marketplace situations, the study finds a continuing growth in the focus on “new media” and a somewhat less than the previous held emphasis on many traditional media. New digital tactics are expected to experience double digit growth in new users. As research shows, search engine marketing (SEM) not only accounts for more than 40% of Internet marketing, but it also yields the highest ROI. By closely tracking organic, pay-per-click (PPC) campaigns, and other online services, marketers can see exactly how each campaign is performing which assists in not only justifying online marketing expenses but also allows you to achieve even better performance. “B2B Marketing in 2008: Trends in Strategies and Spending” (MarketingProfs-Forrester Research ) shows that marketers are increasingly being held accountable for marketing ROI in terms of business metrics. More than 70 percent of B2B marketers surveyed reported having systems in place that tie marketing success to business outcomes. |
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CloudBurst Consulting is a results-driven interactive agency that identifies, implements and manages online marketing solutions for client organizations. Using a myriad of testing and data mining techniques, we provide actionable insights and practical roadmaps for implementation including: |
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CLOUDBURST CONSULTING |
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