The Barometer

Posts tagged ‘youtube’

Engaging TV viewers online

July 31st, 2008

A recent article on iMediaConnection.com asks the provocative question, “do users really watch TV online?” The majority of reported research studies indicate that most viewing of video content on the computer, rather than the TV, can be considered video “snacking” - the watching of short clips, typified by the 3-5 minute spots found on YouTube.
But [...]

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