Google has released a new tool allowing for even more exploration of specific keyword information.  Google Insights for Search allows users to see search volume, seasonality, geographic distribution and much more for specific keyword phrases going back as far as 2004.  For anyone who’s ever needed to know weather it’s better to target one phrase [...]

Recently, YouTube revealed a feature that allows anyone to view additional information about uploaded videos.  The feature, dubbed “Insight,” allows video owners to view demographic and activity data for any of their uploaded clips including statistics for views, where viewers came from, gender and age.
As an online marketer, this is extremely useful information.  YouTube videos [...]

Here’s a great quote about Web Analytics:
Web Analytics is good at the ‘What.’ It is not good at the ‘Why.’ The ‘Why’ can only come from the customer.
-Avinash Kaushik
If you’re feeling overwhelmed by your website data or don’t even know where to start, it’s easier to keep things in this perspective as you can find [...]