We’re all familiar with pay-per-click advertising which is a gold mine for most major search engines … and, we all know that video is the latest and greatest Internet experience.  So, of course, this next advertising opportunity was bound to happen ~
According to a press conference held with YouTube this past week, they announced a new [...]

Google made an announcement last week that they are now able to (mostly) read text in PDF files.  What does this mean, you ask?  Google already indexes PDF files!  Yes, but before they had to be PDF versions of  files that were digital to begin with (like Word documents).  Now, however, any document that’s been [...]

Enter “The Niche Searcher” - The following chart illustrates how industrial engineers are searching deeper within a site in order to find what they’re looking for; however, even though your website’s target market aren’t engineers, the same would apply to just about any person. People have gotten more sophisticated in their search terms and [...]

The economic climate may be challenging, but the rate of user clicks on Google ads rose 18% in the third quarter of this year - underlining the ability of search marketing to not only withstand but benefit from the squeeze on traditional (offline) ad budgets.
 
While smaller, more agile businesses have seized the opportunities that pay-per-click advertising represents, [...]

From MarketingVox:
Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts.
Roughly the same percentage (63 percent) of the 175 CMOs and marketing execs surveyed report [...]

Google claims to have made progress with their algorithm’s ability to crawl, understand and index web pages with dynamic URLs.  In the past Google, and most search engines, have had difficulty crawling and indexing pages on the Web with dynamic URLs so the recommendation from an SEO standpoint has long been to use what’s called [...]

Google’s satellite, a proprietary satellite launched with Geo-Eye, has entered orbit.  It’s apparently not the most advanced but will be merging its imagery with other satellite imagery to create single high-resolution images through a process referred to as “pan-sharpening.”
More on the deal here.
You may be thinking ‘wow, there’s got to be a lot of satellites [...]

Way back when on April 23, 2005, the first video was uploaded on YouTube. And the rest is history!
In May 2008 issue of our newsletter in the “Weather Watch” column, we talked about the value of implementing videos in your company’s online marketing strategy. A great video can have a [...]

Google’s Comic about its Chrome browser by Scott McCloud

Google announced the existence of its new open source project: a web browser, dubbed Chrome, to compete with Internet Explorer, Firefox, Safari and Opera (and whatever else people are using to view the web these days).  It’s a crowded market and despite being Google, they’ll have to [...]

A recent report from eMarketer reveals an interesting trend in the online travel market. While U.S. travel booked online will reach $105 billion this year, fewer travelers are booking their trips online. eMarketer’s take is that customer dissatisfaction with online travel agencies is a result of unfriendly booking engines and navigation tools.
At CloudBurst Consulting we [...]