As the use of the r word becomes increasingly prevalent in media reports about the domestic economy, the recently released state of the market survey report from SEMPO, the Search Engine Marketing Professional Organization, reveals that search engine advertisers value increasingly sophisticated targeting tactics.
The report reveals that four out of every five respondents are willing to [...]

You’ve heard of PPC (Pay Per Click) campaigns, well Microsoft is introducing one that I will call “P4S” or Pay For Searching. Yes, they are trying to beat Google again by paying people to use their Live Search. For some reason, I’m having a hard time understanding that approach - instead of going [...]

For some time now there have been reports of Google creating an online health database that stored and tracked all of a person’s health records in addition to health care news and other content including drug interaction information and health tips. This is clearly a whole level above other online health portals such as [...]

I have just returned from a short but very enjoyable trip to Sonoma County, California, where I spoke at the Sonoma County CVB’s Trends in Tourism forum.
Sonoma County is located about 30 miles north of San Francisco, and is the southwestern county of California’s Wine Country region. Boasting 250 wineries and numerous farmers markets, Sonoma [...]

It’s not too late to vote for “Doodle 4 Google,” a nationwide competition that Google launched this past February.  From kindergarteners through high school seniors, Google asked for students to design a Google logo inspired by the question, “What If … ?”   The winner of the competition will have their artwork placed as the Google logo for a day as [...]

Have you ever wondered when Mobile Marketing was going to take off? Companies are talking about it, but I personally haven’t seen much fanfare from consumers. Until now …
I just changed my tune when I saw the "Visual Search Engine" application from Evolution Robotics ViPR coming out this June to iPhones. With ViPR, [...]