Here’s a great quote about Web Analytics:
Web Analytics is good at the ‘What.’ It is not good at the ‘Why.’ The ‘Why’ can only come from the customer.
-Avinash Kaushik
If you’re feeling overwhelmed by your website data or don’t even know where to start, it’s easier to keep things in this perspective as you can find [...]

Perhaps it was just a coincidence, but Adobe released the beta of Photoshop Express the weekend prior to the Photoshop World expo, held here in Orlando a couple of weeks ago. I was fortunate to be in the audience when Adobe Sr. VP John Loiacono demonstrated the new application, which is entirely web-based. To “oohs” [...]

Over on Search Engine Land, one of my favorite places to keep up with all things search marketing, they received confirmation earlier this month from a Google employee that they have indeed made a significant update to their algorithm. Although we’re seeing reports of all kinds of different changes to listings on Google (SERP [...]

This is from last year but I was just re-visiting it now and I still think it’s one of the best examples of the idea of “Web 2.0″ or “Social Media” as we prefer to call it now. It also touches on the separation between content and format which is so essential to building [...]

Over on Page 1, the daily e-newsletter put out by Sarasota’s SRQ Magazine, they have put up a few choice pieces of online marketing advice from our head honcho in case you happen to be looking for such advice. Although I’m posting this about a week late (shhh, it’ll be our little secret) it [...]

Just in time for April’s showers, “The Weather Vane” has arrived! Unlike a weather vane that sits on top of a house, this one is delivered to your email address on a monthly basis - it’s CloudBurst Consulting’s monthly newsletter. Of course there is a small catch … you must opt-in to receive it. And [...]