It is common knowledge that publishing a blog offers great opportunities for direct communication helping to inform people that might know nothing about the company and reaching current customers on a one-to-one basis. A single blog can be beneficial to an organization, but did you know that Google has 150 blogs that is attracting a total of 10 [...]
As of yesterday, Yahoo has completed the switch over to Bing’s search engine results. This completes part of a larger process that was started last year when Microsoft inked a deal with Yahoo to power their regular search results (paid/sponsored results are not moved, yet). What does this mean for your website? Well, one less [...]
Twitter became even more ubiquitous on the web with its launch of a “Tweet” button earlier this month, that can be placed on any web page. If you come across a news article you want to share on Twitter, simply click the “Tweet” button, assuming the author has provided it, and a pop-up window is [...]
Consider this … If you met someone at a business function and wanted to build that relationship for the benefit of both parties, would you just send them an email saying it was a pleasure to meet them? No! You’d probably continue to follow up with that prospect knowing that they showed an interest in [...]
Google is now allowing businesses who have registered with Google Places (formerly Google Local Business Center) to respond to negative reviews that appear with a business listed on Google Maps. This is good news as it allows for dialog enabling businesses to represent themselves. A business owner can now answer their detractor’s complaints (and hopefully [...]
Focusing SEO efforts on a website are important aspects toward a well-positioned site on search engine results. However, if the online game was just about rankings then this approach would prevail – although an additional challenge is to ensure that the presentation of the site to the visitor is very important to the entire goals [...]
By now you may have heard of Google’s latest update, dubbed “Caffeine.” It’s been on the horizon since the end of last year but now is fully propagated throughout Google’s system. You may have also heard that it can affect your website’s ranking unless you do something to counter that. Well I’m glad to tell [...]
There are always challenges in assuring that a website is easy to navigate, customer-centric and is appropriately optimized for good keyword visibility. As relevant copy is a very critical component to a website, when is the last time you actually read the copy to ensure it isn’t egocentric? Do you know someone that is completely [...]
Lon Safko: Social Media, The Big Picture This video (click the link above to view) is provided by Lon Safko from a presentation he did going through the topics he covers in his book The Social Media Bible. While I disagree with some of the things he promotes (advertising inside of the massive online game [...]
Remember the good old days when the company’s sales staff would attend to conventions, send out direct mail pieces and even cold calls? Well, some of these practices are certainly being put to use now, but depending upon your product or service, there are other opportunities that don’t cost quite as much and can provide [...]
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